Prime Minister Narendra Modi has beaten leading Bollywood stars to become the next mascot of the ‘Incredible India’ campaign. The tourism ministry found him to be the best suited to represent the country even more than mega star Amitabh Bachchan. We wonder if this has anything to do with his extensive travelling…he has, after all, visited 42 countries since he took office.
The campaign will use video footage of the PM in their new ad aimed at attracting foreign travellers, a senior ministry official said.
Tourism Minister, Mahesh Sharma, endorsed Modi’s persona for the role, saying he is the “best face” to promote the ‘Incredible India’ campaign. The minister added that since Mr Modi became PM, there has been an increase in the number of tourists from countries he has visited in the past two and half years.
A senior ministry official said tourists from countries like the US, Germany, Fiji, Brazil, Australia, the UK, Canada and Myanmar, among others, are travelling to India more than before.
“The perception about India has changed significantly in the last two years with Prime Minister Modi visiting a host of countries during the period. So, who else could be the better face for Indian tourism than our Prime Minister,” Sharma said.
In the league for Incredible India’s “best face” were Amitabh Bachchan and actress Priyanka Chopra after actor Aamir Khan’s ouster as the campaign’s brand ambassador.
Source – indiatimes